The Creative Challenge is off to a great start with two more great women’s basketball programs taking home the December titles. The Moment of the Month Challenge was to share the fun your teams have over the holidays using #WhatItsAllFour, and no one had more fun than the University of Delaware with this holiday song.…
As our November Creative Challenge winners, the Colonial Athletic Association and the Miami Hurricanes will receive donations to their marketing budgets. If you want a chance at taking home a prize this season, be sure to share what you’re doing in the Women’s Basketball Facebook Group, tweet me @TracieHitz or send an email to thitz@ncaa.org.…
Last season, the NCAA launched the Creative Challenge to reward the women’s basketball marketing teams that got creative to grow the game, including USF, Belmont (twice), Cal, Marquette, Baylor, Oklahoma, Drake, Mississippi State, Iowa State, Miami and UNC Asheville that all received donations to their marketing budgets in the inaugural year. Now in its second…
The season is almost here! Are you ready? Be sure to join the NCAA staff as they share more details on how schools can come together to promote women’s basketball during our 35th Anniversary year, including marketing, social media, public relations and in-venue presentation. This integrated marketing webinar will take place on Tuesday, November 10…
With the 2015-16 NCAA women’s basketball season about to tipoff, below and attached are several marketing, social media, in-venue and media relations items for your reference and use. In addition, please implement as many of these items during the remainder of your women’s volleyball regular season and conference tournament in advance of the start of…
As we continue to talk about telling our stories, today’s webinar provided a “plot” that we can all contribute to … the 35th Anniversary of the Women’s Basketball Championship for all three divisions. Some of the ideas included: Finding the top 35 people in your community under the age of 35 35 new things fans can…
With the season quickly approaching, the next webinar in the Women’s Basketball series will be Thursday, August 27 from 1 pm – 2 pm Eastern. This webinar will focus on creating your marketing, communications and social media plan for the season, including an opportunity to be part of developing an idea for our 35th Anniversary celebration. We…
With every change comes opportunity, so we are looking forward to all the fun that’s ahead for Women’s Basketball with the rule changes that go into effect this season. To ensure that everyone understands the rules and the potential opportunities that come along with them, the NCAA hosted the webinar “Understanding and Marketing the Women’s…
In November, the NCAA began quarterly webinars as another way to share best practices among the passionate people on campus who are responsible for marketing Women’s Basketball. With all of the excitement around our sport this Summer, we decided to increase the frequency of these webinars to host one every month from June through August before…
The offseason is one of my favorite times of the year because I can comb through research to then work on my strategy for the upcoming season. Over the last few years, there have been several changes to the game of Women’s Basketball and we want to continue moving forward with ideas that fit with our…
“It’s The Creative Challenge” was created in the Fall to acknowledge the women’s basketball programs that are finding different ways to build their fanbases regardless of the size of their budgets. Taking risks on new ideas is easier when these plans are rooted in research. Continue figuring out what works on your campus to get even…
When it comes to marketing, some folks believe that “if the team wins, the fans will come.” But it’s not really that simple when building a fanbase that truly cares about your program. At the core of this foundation is making fans feel like they are part of something, win or lose, they want to…
After a successful inaugural event in Nashville last year, the Women’s Final Four Summit will continue the discussion on growing the game of Women’s Basketball on Monday, April 6 in Tampa Bay. The Summit is an opportunity for key stakeholders from all levels of women’s basketball to gather with the purposes of identifying common concerns and issues,…
February was another great Creative Challenge with schools battling against cancer as part of the battle to be win “Best Pink Game”. Congratulations to UNC Asheville for its Fashion Show and Women’s Expo planned around its women’s basketball game last month. In addition, to raising money for the Kay Yow Foundation, UNC Asheville incorporated the local program, Ladies Night…
In the spirit of coming together to promote women’s basketball, the NCAA teamed up with USF for a soft launch of a social media campaign with the hopes of it gaining traction throughout the Women’s Basketball Championship. With initiatives like Dove’s #SpeakBeautiful campaign and Jimmy Kimmel’s Mean Tweets intended to encourage positivity on social media, USF’s #PlayNice campaign encourages…
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