Delaware and Georgia Take Home The December Creative Challenge Titles

The Creative Challenge is off to a great start with two more great women’s basketball programs taking home the December titles. The Moment of the Month Challenge was to share the fun your teams have over the holidays using #WhatItsAllFour, and no one had more fun than the University of Delaware with this holiday song.

Our Wildcard winner was the University of Georgia with its “Beyond Basketball” initiative that was created to connect with the community off the court with the “mission to educate, support, and connect women of all ages and ethnicities by creating an environment for members to flourish”.

Both schools will receive a donation to their women’s basketball marketing budget to continue implementing creative ideas this season. If you want to take home the next Creative Challenge title, share what you’re doing around New Year’s Resolutions using #WhatItsAllFour. See below for some ideas! As always, we will also pick a Wildcard winner from ideas we see via WhatItsAllFour, in the WBB Facebook Group or by emailing me at

November – Music
Colonial Athletic Association (Moment of the Month winner)
The Miami Hurricanes (Wildcard winner)

December – Holiday Travel
University of Delaware (Moment of the Month winner)
University of Georgia (Wildcard winner)

January – New Year’s Resolutions
Share your team’s goals and ask your fans what they are trying to accomplish this year too. Maybe you’ll even see a way to pay it forward with your fans. For example, if several fans vowed to lose weight, invite them to a workout with your trainer or tweet them inspirational messages to keep them motivated. It’s fun to surprise fans, so use #WhatItsAllFour so we can be part of the fun.  Of course, check with your Compliance Office before implementing your creative idea!

February – Spread the Love
We love that women’s basketball programs are so dedicated to community service, so share the ways that your team has gotten out in your community this season. Tag your tweets with #WhatItsAllFour so we can gather all of these incredible moments in one place.

March – The Dance
After the Selection Show on Monday, March 14 at 7 p.m. EST, post videos (tagging them with #WhatItsAllFour) of your teams dancing in celebration of making it into the field of 64 for the 2016 Women’s Basketball Championship. For the wildcard winner in March, we will be taking extra consideration for teams who participate in “Dribble to Work Day” on March 14th as well. Tag your videos with #WhatItsAllFour for a chance to win a donation to your marketing budget, and maybe your team will end up on SportsCenter’s Top 10 Plays like the Tampa Bay Lightning’s Steven Stamkos.


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