With the 2015-16 NCAA women’s basketball season about to tipoff, below and attached are several marketing, social media, in-venue and media relations items for your reference and use. In addition, please implement as many of these items during the remainder of your women’s volleyball regular season and conference tournament in advance of the start of the women’s basketball regular season. Also perfect for cross promotional opportunities during your other fall sports competition. Please forward to all who might benefit.
Join the NCAA staff as they share more details on how the schools can come together to promote women’s basketball during our 35th Anniversary year, including marketing, social media, public relations and in-venue presentation. This integrated marketing webinar will take place on Tuesday, November 10 from 1 to 2 p.m. ET and will demonstrate how all departments contribute to the marketing initiatives for the 2015-16 marketing campaigns, and specifically how schools can tell their stories in conjunction with the NCAA this season.
We will also be providing information on the Creative Challenge, which is an initiative that rewards schools with donations to their Women’s Basketball marketing budgets for their best ideas implemented throughout the season. Register today!
We listened to your feedback about how the NCAA can add to your in-venue presentation and we’re excited to provide our members institutions with the Women’s Final Four Shuffle. You can download these free versions of the shuffle below or if you would like to have this customized to your schools LOGOS and/or COLORS for only $550, please contact Kelly Reed at VWSE (firstname.lastname@example.org). This shuffle can be played at all of your events, not just women’s basketball, so hopefully it provides entertainment to all of your fans. If you would like to download the shuffle, please email Tracie Hitz at email@example.com.
Women’s Basketball Social Media & Blogging:
The official NCAA women’s basketball Twitter account has changed its account name and primary hashtag for the 2015-16 season.
The Twitter account name has changed from @NCAAWomensBKB to @ncaaWBB to be more in line with national branding of the sport and easier for fans to address.
The primary hashtag for the Women’s Final Four has changed from #ncaaWFF to #WFinalFour to enhance the branding of the event and eliminate any possible confusion of the acronym.
Note: No changes to the names of other women’s basketball accounts will occur. They remain Facebook.com/NCAAWomensBasketball and @NCAASports on Instagram.
Additional hashtags for the women’s basketball account remain the same as last year:
- Primary regular season and preliminary rounds: #ncaaW
- Secondary regular season and preliminary rounds: #WhatItsAllFour
- Secondary Women’s Final Four: #FourItAll
Facebook – Join the private Facebook group to get updates, ask questions and share ideas with your peers.
Blog – Best practices are shared more in-depth on the WBB Marketing blog, so be sure to bookmark this page for ideas throughout the season. https://wbbmarketing.wordpress.com/
New for the 35th anniversary of NCAA Women’s Basketball Championship, share the exclusive AlumNation Women’s Final Four® ticket package and experience it with all of your former women’s basketball student-athletes. Tickets on sale Nov. 10, 2015. Promo code required: ALUMNI35! Help us spread the word to your alums this season.
WBB Marketing Resources:
NCAA Website – Click here to check out the updated Women’s Basketball home page that features the latest news, marketing resources, statistics, rules, records, RPI, manuals and more.
Zip file containing an NCAA marketing kit that includes web banners, ticket copy for social media, email copy and public address announcer reads for your use and reference can be emailed again if you didn’t receive them. Just let us know (firstname.lastname@example.org).
Men’s And Women’s Basketball New Scorebooks Now Available:
Newly designed scorebooks for men’s and women’s basketball, featuring the latest rules changes, are now available via the NCAA Publications website at http://www.ncaapublications.com/. The website offers the individual scorebooks for sale at $7.50 each, or you can download a PDF version for free. In addition, copies of the 2015-16 men’s and women’s basketball rules books can be purchased or downloaded from that website.
2016 Basketball Championship Logos And Access To NCAA Logo Library:
A majority of the NCAA championship logos have been updated for 2015-16. If you are in need of an NCAA logo, including Men’s Final Four, Women’s Final Four and other championship logos, visit the NCAA Digital Library at https://sportgraphics.widencollective.com/. If you have an already established account or need to create one, you can do that there.
Women’s Basketball Media Day – November 3:
See complete story at NCAA.com: Women’s basketball: Season tips off with Media Day at ESPN
With the 2015-16 women’s basketball season fast approaching, the NCAA and ESPN are hosting a Women’s Basketball Media Day that will take place on Tuesday, Nov. 3, on the ESPN campus in Bristol, Conn.
Participants in the event include the 2015 Women’s Final Four head coaches Geno Auriemma of UConn, Muffet McGraw of Notre Dame, Dawn Staley of South Carolina and Brenda Frese of Maryland. They will be joined by a “Starting Five” of the top student-athletes for the coming season in Nina Davis, Baylor; Diamond DeShields, Tennessee; Moriah Jefferson, UConn; Tiffany Mitchell, South Carolina and Breanna Stewart, UConn.
Women’s Basketball Media Day will include coach and student-athlete appearances on a number of ESPN shows throughout day on Nov. 3, including SportsCenter, Mike & Mike, His & Hers, First Take and SEC Now. Additional content, including stories and video interviews will be available on espnW. ESPN The Magazine will be conducting interviews. NCAA media and social media outlets will also produce original content.
NCAA #GetINTheGame Campaign:
During the 2015-16 season and for the 2016 NCAA Division I Women’s Basketball Championship, we are conducting a #GetINTheGame campaign, where fans, coaches, student-athletes, famous alums, etc. pledge to support women’s basketball student-athletes by watching and/or attending women’s basketball games. At select onsite events, people will write why they are getting in the game this year on a #GetINtheGame card and then record a quick video or take a photo of that pledge.
During the season when opportunities arise, ask that you include your women’s basketball coaches and student-athletes in the #GetINtheGame campaign. They would simply need to print their name on one of the cards (email email@example.com if you didn’t receive the file) with a Sharpie and then film a short sound bite (preferable) explaining how they are going to “get in the game” this season. If you can’t obtain a sound bite, a picture of the individual holding the sign would be useful as well. Please pass along this message to your institutions for their possible participation as well during the coming season.
After compiling, please connect with Tracie Hitz (firstname.lastname@example.org; 317-917-6416) of the women’s basketball staff to arrange for delivery of the video messaging and/or photos. We will be using what you provide on the various NCAA marketing, social media and online platforms going forward in support of women’s basketball.
2016 Championship Selection Show Date:
Division I Women’s Basketball Championship Selection Show – March 14, 7 p.m. ET, ESPN
We appreciate you working with us on these important initiatives and best of luck the rest of the school year. Let us know if you have any questions.
– Rick Nixon