Second Annual Women’s Final Four Summit Will Be Streamed Live

After a successful inaugural event in Nashville last year, the Women’s Final Four Summit will continue the discussion on growing the game of Women’s Basketball on Monday, April 6 in Tampa Bay.

The Summit is an opportunity for key stakeholders from all levels of women’s basketball to gather with the purposes of identifying common concerns and issues, formulating action items and developing a timeline and agenda for the future growth of the game.

The 2014 Summit featured three sessions: Youth Development, The Business of Basketball, and The State of Women’s Basketball. Action items were taken from these three sessions and were applied throughout the 2014-15 season.

The 2015 Women’s Final Four Summit will build upon the progress made during last year’s event and continue to explore future improvements. Rather than conducting separate sessions, this year’s Summit will be combined into one 2.5 hour event, complete with four different topics.

The program will open with a keynote session held by Dr. Bill Sutton, University of South Florida (USF) business professor and director of the USF Sport and Entertainment Management program. Dr. Sutton will share his talents and expertise, discuss the techniques he used to help the NCAA sell Women’s Final Four tickets and provide key takeaways for attendees to apply to in upcoming seasons.

The Summit will then shift to a panel format for The Business of Basketball Updates Panel and the Next Steps Panel. The Business of Basketball Updates Panel will feature reactions and statistics pertaining to changes made during the 2014-15 season, including successes and challenges associated with switching to Top-16 Seed first- and second-round host sites, the effectiveness of recent marketing initiatives emphasizing the regular season and the potential for future key women’s basketball partnerships.

The Next Steps Panel will navigate the findings of the Women’s Basketball Brand image Study (a White Paper recommendation), discuss the 2016 combined championship across all three divisions and explore other potential improvements for the future.

The Youth Development session, presented by USA Basketball, will provide updates on action items from the 2014 Summit and report on the effectiveness of the implemented changes.

New this year, the 2015 Summit will be held during the break in WBCA Convention programming so coaches are free to attend in an effort to gather their valuable insight. A reception hosted by espnW will follow from 4:30 – 5:30 p.m. For those that cannot attend, the Summit will be live-streamed via the following link: http://www.ncaa.com/wffsummit. Be sure to tweet your questions and comments using #AskAnucha to be part of the conversation. Check out the event details, including times, speakers and locations below.  For questions regarding the event, please contact Erin Varley (evarley@ncaa.org).

Second Annual Women’s Final Four Summit
Monday, April 6, 2015
Tampa Convention Center, Ballroom D
2 – 4:30 p.m.
Reception to follow hosted by espnW, Light refreshments will be served

Live-streaming can be found at: http://www.ncaa.com/wffsummit

2 pm – 2:05 pm
Introduction – Anucha Browne

2:05 pm – 2:35 pm
Keynote Speaker – Dr. Bill Sutton

2:35 pm – 3:15 pm
The Business of Basketball Updates Panel – Anucha Browne, Moderator

  • Reactions to Top 16 Sites and the effects of marketing and attendance initiatives
  • Panelists: Danielle Donehew, Rosalyn Durant, Andrew Goodrich, Dru Hancock, Sheila Johnson

3:15 pm – 4 pm
Next Steps Panel – Anucha Browne, Moderator

  • Future improvements and presentation of brand image study
  • Panelists: Marcie Ahearn, Tamika Catchings, Sue Semrau, Carol Stiff, Performance Research

4 pm – 4:30 pm
Youth Development – Carol Callan and Jay Demings, USA Basketball

4:30 pm
Conclusion – Anucha Browne

4:30 pm – 5:30 pm
Reception hosted by espnW

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