Last season, the NCAA launched the Creative Challenge to reward the women’s basketball marketing teams that got creative to grow the game, including USF, Belmont (twice), Cal, Marquette, Baylor, Oklahoma, Drake, Mississippi State, Iowa State, Miami and UNC Asheville that all received donations to their marketing budgets in the inaugural year. Now in its second year, we’re excited to see even more ideas through the Creative Challenge that build relationships between the fans and the teams in an effort to grow attendance.
Our November “Moments of the Month” theme was “Music” where we asked schools to do something musical to generate behind-the-scenes content, like sharing the team’s playlists, performing a lip sync battle or promoting your in-venue music routine using #WhatItsAllFour. Unfortunately, we didn’t see any musical tweets this month, so we are crowning this month’s Creative Challenge winner based on their support for another NCAA social media initiative, #GetINtheGame. It was music to our ears when the Colonial Athletic Association saw an opportunity during Basketball Media Day to film five coaches telling fans why they #GetINtheGame and then took photos of the other five coaches sharing why they also #GetINtheGame. All of these messages are being pushed out via social media as part of our season-long pledge to support women’s basketball.
Each month, we will also be crowning a wildcard winner for a creative idea that catches our eye outside of the “Moments of the Month”. This month’s wildcard is the University of Miami for its “Fantasy Camp” idea where fans are invited each year to tune up their basketball skills with the Canes. We loved this idea not only because it’s a way to build relationships one-on-one, but the staff did a great job promoting it, as well as recapping the event after it was over with a photo gallery showing all of the fun.
As our November Creative Challenge winners, the Colonial Athletic Association and the Miami Hurricanes will receive donations to their marketing budgets. If you want a chance at taking home a prize this season, be sure to share what you’re doing in the Women’s Basketball Facebook Group, tweet me @TracieHitz or send an email to firstname.lastname@example.org. To be one of our “Moments of the Month” winners, check out the categories below and be sure to use #WhatItsAllFour so we can also track your ideas via social media. We will also be giving away prizes randomly throughout the season when we see something that is oozing creativity.
December – Travel
Let’s have some fun as your teams are traveling during the holiday season. Share cheesy holiday cards, road trip adventures and more using #WhatItsAllFour.
January – New Year’s Resolutions
Share your team’s goals and ask your fans what they are trying to accomplish this year too. Maybe you’ll even see a way to pay it forward with your fans. For example, if several fans vowed to lose weight, invite them to a workout with your trainer or tweet them inspirational messages to keep them motivated. It’s fun to surprise fans, so use #WhatItsAllFour so we can be part of the fun. Of course, check with your Compliance Office before implementing your creative idea!
February – Spread the Love
We love that women’s basketball programs are so dedicated to community service, so share the ways that your team has gotten out in your community this season. Tag your tweets with #WhatItsAllFour so we can gather all of these incredible moments in one place.
March – The Dance
After the Selection Show on Monday, March 14 at 7 p.m. EST, post videos (tagging them with #WhatItsAllFour) of your teams dancing in celebration of making it into the field of 64 for the 2016 Women’s Basketball Championship. For the wildcard winner in March, we will be taking extra consideration for teams who participate in “Dribble to Work Day” on March 14th as well. Tag your videos with #WhatItsAllFour for a chance to win a donation to your marketing budget, and maybe your team will end up on SportsCenter’s Top 10 Plays like the Tampa Bay Lightning’s Steven Stamkos.
If you have questions about how you can win the Creative Challenge this season, email me at email@example.com.