“It’s The Creative Challenge” Best Video Winner is Baylor

Whether you’re playing them via social media, traditional media or your jumbotron, videos are a great way to tell the story as you build relationships with your fans. Because of the power of video, “It’s The Creative Challenge” category this month was “Best Video” with submissions that showed the fun of the games, the personality of the teams and the excitement of the fans.

Taking home the top honor this month is Baylor, which was submitted by Chad Klempnauer and produced in house by the Baylor video team.  This video focused on the strong tradition of winning, which went from the images of the banners to the action on the court to the fans in the stands.  The footage of the student-athletes that was filmed during the shoot was limited to serious expressions on every face, which was right in line with the story that was being told.  Baylor will receive a $1,500 donation to its Women’s Basketball budget, as well as a little something for Chad for his part in promoting Women’s Basketball.

baylor

To check out all of the video submissions, click on the links below:

Texas Tech: http://youtu.be/kqBrH1zcVR8
JMU: http://www.youtube.com/watch?v=ClyispuRxw8
Western Kentucky: http://youtu.be/PJlrbZ8_q-Y
Iowa State: http://youtu.be/ezxvWTuojGE
Oregon State: https://www.youtube.com/watch?v=T4NlC2HRXyM&feature=youtu.be
Marquette: http://marquettewbb.tumblr.com/…/travel-party-music-video-s…
Miami: https://www.youtube.com/watch?v=MpOCKAIjpuw&feature=youtu.be
Purdue: http://snpy.tv/1uCLnnC
Baylor: https://www.youtube.com/watch?v=bk1wwm31uNk
Virginia: https://www.dropbox.com/…/vd7di1…/AABblPAi5WdthvRCG6IZZOqka…
Georgia Tech: http://youtu.be/lG43vGEIRcI
Drake: https://www.youtube.com/watch?v=3UrVD4MwQP4&feature=youtu.be
Kansas State: https://www.youtube.com/watch…
Auburn: https://www.youtube.com/watch…
Iowa: https://www.youtube.com/watch?v=Y9tLEL2kp3k&feature=youtu.be
Texas A & M: https://www.youtube.com/watch…
Seattle University: https://www.youtube.com/watch?v=QRrdmtzmmtw
Arizona: https://www.youtube.com/watch?v=xCKayE12zRM
Alabama: http://www.youtube.com/watch?v=HJ-hLxD9boE

But that’s not all the winning this month.  Per usual, we selected a wildcard winner from among dozens of creative ideas we’ve seen across all Division I Women’s Basketball programs this month.  November’s wildcard winner is Oklahoma for the video recapping Sherri Coale’s 400th victory, which wasn’t your typical video.  Instead of putting together just game highlights and an interview from Coach Coale, they sat down with fans who shared their recollections of her 100th, 200th, 300th and 400th win. They showed the team wearing party hats when she came into the locker room and crowned her with a 400th win tiara.  The video focused on what she’s accomplished, but the fans also talked about why they loved watching this year’s Women’s Basketball team.  Video testimonials are an amazing sales tool, and these are great because these people are truly genuine.  Sometimes it’s best to let other people tell your story.  Congrats to Coach Coale and to the Oklahoma Marketing Department, which will receive a $1,500 donation to the Women’s Basketball marketing budget.

oklahoma 400

There is still lots of winning ahead!  Be sure to submit your entries for Best Holiday Promotion to Erin at evarley@ncaa.org by January 2nd.  What creative ideas are you implementing this holiday season to sell Women’s Basketball tickets?

Best Holiday Promotion:
Entries accepted December 1, 2014-January 2, 2015
Voting January 5-9, 2015

Best Community Outreach Initiative:
Entries accepted January 12-30, 2015
Voting February 2-6, 2015

Best Pink Game:
Entries accepted February 9-27, 2015
Voting March 2-6, 2015

Attendance Increase:
Attendance recaps submitted by March 31, 2015
Winner announced during the semi-final games in Tampa Bay on April 5, 2015

Past Winners

September:
Best Poster: Marquette Women’s Basketball
Wildcard: Cal Women’s Basketball Team Website

November:
Best Video: Baylor Women’s Basketball
Wildcard: Oklahoma Sherri Coale’s 400th Win

For more information about the challenge, please email me, Tracie Hitz, at thitz@ncaa.org.

 

 

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