Question of the Week: Traditional vs. Nontraditional Media

In my experience, most schools don’t have much of a budget for Women’s Basketball marketing, but for me, I love that challenge.  It’s about telling a story, so if you have a good one to share, you don’t need to spend a lot of money.  Your fans will do it for you.

Pictures and videos help you tell that story.  They don’t have to be professional photos or high-quality video.  People are looking for the content.  They want something funny or unexpected or emotional or unbelievable, etc.  Check out the top trending videos on YouTube from 2013 featuring the Van Damme truck split, Adam Levine’s sarcastic YOLO video and the NFL bad lip reading.

For marketing videos, some of my favorites are featured in this blog from 2010 with “The New Dork”, “Herding Cats”, “Will It Blend?” and “Dove Evolution”.  You never know what is going to take off with fans, but if you stay true to your brand, something will eventually take off.  Like this video at the Maryland Men’s Basketball game last year when the student section did a Harlem Shake Flash Mob, which has over 8.5 million views.  Unexpected.

So this week’s question has two parts, traditional media and nontraditional.

Tracie Hitz has 16 years of experience working in the sports industry, which includes college, professional, agency and association.  If you want to be a guest blogger, email her at, and join the conversation on Twitter (@TracieHitz), using #WBBmarketing throughout the year.


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