Working in college athletics, I’ve been told many times that Football and Men’s Basketball “drive the ship”. They bring in the majority of the revenue that makes the other sports possible. Because of this, most Women’s Basketball marketing folks don’t feel the same pressure to hit the revenue numbers. Heck, some schools don’t even set revenue numbers for Women’s Basketball. That revenue is just icing on the cake.
Sometimes it’s nice not having that pressure, but accountability is motivating. The people I meet who work in sports do it because they love it, which means they want to do the best job possible for themselves, not for anyone else. In order to measure that, you need to set goals to create your plan so at the end of the season you can be proud of what you accomplished, as well as use this information to make plans for next year.
With that said, how many marketing directors are held accountable for the revenue numbers for Women’s Basketball? Answer the poll below and use the comments to share even more.
Tracie Hitz has 16 years of experience working in the sports industry, which includes college, professional, agency and association. If you want to be a guest blogger, email her at TracieHitz@gmail.com, and join the conversation on Twitter (@TracieHitz), using #WBBmarketing throughout the year.