As we head into February, the Think Pink promotions will be implemented around the country. Typically, this includes a portion of the ticket proceeds going to the breast cancer research, as well as proceeds from pink shirts being donated. Some schools also auction the game-worn jerseys after the game.
Other activities that usually surround the game are fans wearing pink, breast cancer survivors are honored at the game, families of the survivors are invited to be part of the team tunnel, Women’s Health Fairs are held on the concourse and postgame receptions where fans can pay $1 to shoot free throws with every free throw made earning them a raffle ticket for the grand prize.
What other activities do you have planned this year for your Pink game? Comment below or tweet us using #WBBmarketing.
Tracie Hitz has 16 years of experience working in the sports industry, which includes college, professional, agency and association. If you want to be a guest blogger, email her at TracieHitz@gmail.com, and join the conversation on Twitter (@TracieHitz), using #WBBmarketing throughout the year.