Question of the Week: Community Involvement

In December, I asked via the Women’s Basketball list serv which schools implemented a Field Trip/Education Day in an effort to calculate how many elementary school students were touched across the country through one single promotion.  We are still gathering these results as some teams are running the promotion in the coming months, but will post the information as soon as it’s complete.

Because of the amazing response to that question, I decided to create a question each week that will help us gather information to tell the story of Women’s Basketball.  This week’s question is inspired by a conversation with Mary Pink and a surprise visit to a fan’s house by Louisville head coach Jeff Walz as part of a special delivery.  You never know who is going to stop by during the holidays.


With all of the time your team already donates doing community service, it’s not easy to find time to get them out into the community to help you build your fanbase, but those who build these relationships also see their attendance grow.  And increased attendance makes coaches happy.

I would love to hear how many hours your Women’s Basketball team and coaches spend out in the community each year, including community service and nonservice projects.  How do you get your student-athletes and coaches to help you promote the games?  Which events have yielded the best results?  Comment below, and provide the links to some of your best community events too!

Tracie Hitz has 16 years of experience working in the sports industry, which includes college, professional, agency and association.  If you want to be a guest blogger, email her at, and join the conversation on Twitter (@TracieHitz), using #WBBmarketing throughout the year.


One thought on “Question of the Week: Community Involvement

  1. The Lady Vol Basketball team currently has just under 160 hours of community service, life skills and career development hours for the 2013-14 academic year. There is a program in place, called the Big Orange Cup, for all of our athletic teams to earn point throughout the year. The team with the most points at the end of the academic year is recognized and honored at the Volscars. Various organizations that the women’s basketball student-athletes have visited/worked with are Habitat for Humanity, VOLoween, Shannondale Nursing Home, various after-school programs, speaking engagements at local schools, Hoops for Hope, Networking at Neyland, dining/meeting Etiquette, etc. In addition, Coach Warlick will pay a few visits to the lunch rooms on campus to promote our marquee games to students. We also just started a street team with our student interns who go out on campus and promote our bball games to students.

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